6 Easy Ways to Support Your Friend’s Etsy Shop or Small Business

When a friend starts their own Etsy shop or small business, it’s an exciting milestone—but it’s also hard work! Many small business owners rely on their community for support, not just financially but emotionally. If you want to help but aren’t sure where to start, here are six meaningful ways to show your support.

1. Buy From Their Shop or Hire Their Services

The most straightforward way to support a small business is to shop with them. Whether you need a cute gift, a custom piece for your home, or a service they offer, buying from them directly can make a world of difference.

If you don’t need their product or service for yourself, think of others who might. Holidays, birthdays, and other celebrations are perfect opportunities to shop small and give thoughtful, handmade gifts that stand out.

2. Share Their Business on Social Media

In the digital age, sharing is caring! A quick post or story about your friend’s business on Instagram, Facebook, TikTok, or Twitter can introduce their shop to new audiences. Make it personal: share what you love about their products or services and include a link to their shop.

Even just tagging their business in your own posts when you use their products can boost their visibility. Your followers trust your recommendations more than a generic ad, so every share matters.

3. Leave a Positive Reviewers have no control over USPS

If you’ve bought something from their shop, take a few minutes to leave a review. Whether it’s on Etsy, Google, or their website, your words help potential customers feel confident about buying from them.

Be specific—mention what you loved about the product or service. Did the packaging make you smile? Was the product better than you expected? Did they go the extra mile? These details can make your review stand out and help them build credibility.

4. Engage With Their Content

Social media algorithms love engagement. Every like, comment, or share helps push their posts to more people. Even something as simple as a heart emoji or a “This is so cute!” can make a difference.

If they’re posting updates, new products, or sales, interact with those posts. It shows them you’re paying attention and keeps their content visible to others.

5. Spread the Word in Real Life

Don’t underestimate the power of offline networking. Mention your friend’s business in conversations with family, coworkers, or other friends. If someone is looking for a unique gift or service, recommend their shop.

For example, “Oh, my friend has an Etsy shop where she makes the most adorable dog collars! You should check it out!” Simple mentions like this can lead to new customers.

6. Offer Help or Resources

Supporting a small business doesn’t always require spending money. Even small gestures like sharing their posts or leaving a kind review can help your friend feel seen, supported, and valued.

When you cheer them on, you’re not just supporting their business—you’re helping them chase their dreams. So pick one (or all!) of these ideas and show some love to the small business owners in your life.

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Supporting your friend’s Etsy shop or small business doesn’t have to be complicated or expensive. Every purchase, share, review, and kind word makes a difference in their journey. Small businesses thrive on community, and your encouragement can help them reach new heights. So, whether you’re shopping for a gift, shouting them out on social media, or simply cheering them on, your support means the world. Let’s keep lifting each other up—because when we support small, we make a big impact.

Please buy lots of stuff on Etsy and keep supporting small businesses!!